The First email – Eco Branding

Hi xxx,
I saw your garments in an ad and was happy to see eco-conscious wear with such beautiful colours and prints. Very inspiring!

I went to your homepage to find out more, and there learnt that the materials used are polyester, spandex etc, which confuses me since my understanding is that those petroleum-based materials are the contrary to eco-friendly (for many reasons – releasing of micro plastics ending up in the oceans, the non-renewable and never decomposing resource, heavy chemical use in the manufacturing process etc – I’m sure you’re all in the loop of that already..). I tried to find more information at the homepage, as you seem both cool and conscious 🙂 but didn’t really find it – except the part about less energy and water used in manufacturing which is of course good, but still just one – or, well, two – parts of the whole impact. It would be great if you could expand a bit on that, to make it clearer!

Many thanks in advance,

I didn’t add any references in this first email, as I chose to assume they are knowledgeable on the topic already, and maybe just missed to add more info on the homepage. Here are otherwise two links to start from, if needed:


Below is parts of the exchange that followed:

Thank you for your questions! Yes petroleum based fabrics are inherently not good, but My fabrics are made from recycled poly ( so reusing existing materials not creating new materials ) and methodology that utilizes less water for production. The type of printing I use needs a poly based fabric for the dye to bond with the fabric- this printing process is great in that it does not release toxic dye runoff into the watershed ( unlike vat or garment dying ) in addition I use all my textile waste, by either creating limited edition “scraps” garments, using in my packaging or sending cuttings back to be thronged into new recycled poly materials. I hope that answers your questions, have a lovely weekend!


Hi Dana,

Wow thank you for the super quick answer. …  That’s very helpful and makes sense. Would you say then that this is more sustainable than for example making these clothes from bamboo materials or alike (like, would the dye not bond as well with the fabric etc)? Or maybe you just prefer the poly materials for other reasons?
Don’t feel obliged to answer, I’m just genuinely interested and curious, (and also at the moment in search for good, sustainable training clothes)  🙂
Have a good Thursday soon!

Unfortunately the printing process I use only works on poly based fabric ( they dye bonds on a molecular level ) if the technology ever became available I would consider switching away from recycled materials however there are many negative impacts from Bamboo ( Bamboo and tencil require heavy chemical processing to become a soft yarn ) and organic cotton production as well ( there are lots of articles and studies on the down falls of organic cotton as it uses a tremendous amount of water and agricultural production due to demand of a product that isn’t recycled, thus it has to be made “new” every time. Here are some good articles:

Just like recycled polyester these materials have their merits but also drawbacks as well. I am certainly not saying that recycled polyester is the best/only way.

I absolutely agree that Plastic and textile waste in general is a HUGE problem, and by my using and supporting the recycling industry I am hoping to keep less out of the landfills. Unfortunately there is no industry that is truly “no impact” ( unless we all embrace being nudists ) I hope by choosing lesser impact and recycled fabrics and striving to be a waste free business I can make a small difference in the way things are made.

I really appreciate your questions and I hope this makes sense and I have answered them for you!
 Have a great rest of the week.


Thank you Dana,

Yes these are complex things for sure.. And yes, if we want to live (and eat and wear clothes etc etc) we will make footprints on the earth, surely 🙂 And just because the source is “natural” doesn’t at all make the processing of it necessarily being a good one as you say, thanks for the links! For me though, I still feel unsure about the polyester, and some sources say that the recycling process uses maybe even more energy than making new poly (but of course at least not more oil used) – but what concerns me more is the releasing of micro plastics every time we wash these clothes…and then especially when the textile is used for training clothes, the washing will happen often (and as they say in the article below, the form of a bottle in the ocean might even be “less bad” than reusing that bottle into a myriad of micro particles by making textile of it).. But given that people seem to really enjoy the “wearing qualities” of poly and probably will continue to use it for a while I do agree that recycling the textile like you do (hopefully not from bottles then) still feels better than using more and more thanks for doing your part in that 🙂 For myself I think I will continue searching for non-plastic materials…with as small footprint as possible..if possible..
Thank you for taking your time to exchanging some thoughts!

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